If you haven't seen it yet, there's a Coke Zero promo on YouTube for the new James Bond movie, "Skyfall".  And it racked up millions of hits on YouTube over the weekend.

Basically, they put a vending machine in a train station, with a video message on it telling people they had 70 seconds to get to a certain train platform on the other side of the station.

Then they put obstacles at every turn . . . like two guys going the wrong way on an escalator, and a guy who drops a bunch of oranges in their path.  If they got there in time, they won free "Skyfall" tickets.

They start running at :28.  The YouTube description says the people were, quote, "unsuspecting train passengers," but it kind of seems set up.

Do you really think Coca-Cola would risk injuring a bunch of random people, just for a dumb promo?  Doubtful.