If you walk into an Apple Store, take a look at their laptops. Every screen is positioned to the exact same angle...and it's not a good angle.

Believe it or not, Apple has a STRICT policy that all the laptops on display in their stores must have their screens tilted to 70 degrees. Which is actually an awkward viewing angle.

Why?  Because it encourages you to touch the laptop as you adjust the screen to the angle you like.  And Apple believes that once you start touching their product, you won't be able to resist buying.

That's also why everything in their stores is on and connected to the Internet and why they let you hang around and use their computers and iPads as much as you want.  Once you use their stuff, they think you'll fall in love.