Dates for the 69th rodeo have been set for March 31,Apr 1st, and 2nd  2011 at the City Bank Municipal Coliseum. Shows start at 7:30pm each night and a 1:30pm matinee on Saturday the 4th.

Rodeo Events at each and every performance include SADDLE BRONC, BAREBACK, STEER WRESTLING, CALF ROPING, TEAM ROPING, BARREL RACING, MUTTIN BUSTIN and BULL RIDING.

Landon King & the Kool Morning Show interviewed the folks from the ABC Rodeo. Here's the audio:

Once again the Beutler & Son Rodeo Company will be bringing the TOP RODEO Livestock in the PRCA to the Municipal Coliseum! Every year, since 1949 this rodeo company has amazed us with their professionalism and the quality of stock they bring to Lubbock.

PRCA announcer of the year Boyd Polhemus promises to keep us laughing and on the edge of our seats as the world’s top cowboy and cowgirl athletes compete for thousands of dollars in prize money and a chance to go to the National Finals Rodeo in Las Vegas, Nevada in December.

American FREE STYLE BULLFIGHT event will again be held at the end of each performance! Come and watch the professional rodeo cowboy protectors match their skills against the most dangerous bulls in rodeo. Among the contestants featured will be Andy Burell and Dusty Tuckness.

A pink guitar signed by country superstars George Strait & Reba McEntire is going to be auctioned off with proceeds benefiting the Boys & Girls Club: