Here's a Bud ad that only aired in Canada, but you can see it now thanks to YouTube. They staged a flash mob at an amateur ice hockey game, and had a ton of super-fans come in to cheer for a bunch of guys who weren't expecting it.

I loved the reaction of the players. Nothing sells a product like genuine human emotion. And this was SPOT ON!

Check out all the ads that aired during the Super Bowl and the order they aired, Or go to