The Funniest Part of the 2012 Emmys – ‘The Breaking Bad Show’
Leading into the Emmys, host Jimmy Kimmel promised some kind of massive, unprecedented stunt. It didn't really live up to the hype, but it was amusing.
He had Tracy Morgan lay down on the stage and pretend to be unconscious...then he told everyone to Tweet that Tracy had passed out on live TV, so that people would turn on the show.
There's no word if the prank resulted in a ratings spike, but the "Hollywood Reporter" says there were 25,000 Tweets immediately after Kimmel's request.