The New Facebook Challenge is the Mrs. Doubtfire “Hello!” Face for Suicide Prevention

All you do is upload a video of yourself recreating the scene from the movie where Robin Williams slams his face into a cake to make it look like he's wearing some kind of old lady cleansing mask and yells, "Hello!"

Then, just like with the ice bucket thing, you nominate three more people to do it. But unlike the ice bucket thing, there doesn't seem to be a monetary penalty if you refuse.

The initiative was started by the American Foundation for Suicide Prevention, and even though they're not pressuring you to donate, obviously they'd be fine with that.

(You can see a few challenge videos here.)