Awesome 98

See where they're headed.

Texas Tech Athletics announced a full sellout for Saturday's night game against West Virginia. The 7-1 Red Raiders bring a 13-game home sellout streak into this crucial Big 12 showdown streaming live on ESPN at 8:30 p.m.

KFYO is broadcasting a Midterm Election Show tonight from 7 to 10 p.m. across West Texas. Track key Texas races, including Governor and Attorney General, while Lubbock voters have until 7 p.m. to cast their ballots.

Turns out a lot of folks who leave Lubbock end up missing what they had all along, and the math on why gets pretty clear pretty fast.

The Deep Purple guitar legend will be back on stage starting in March.

Your favorite delivery spot might surprise you. Local Facebook survey shows what Lubbock keeps ordering.

Most states never thought to pick an official rock song, even though they've got official birds, flowers, and basically everything else.

He says the music still has to be art – and that not all artists have to be political.

Guitarist Rich Robinson looks back at their busy year, some of their cult albums and what's ahead in 2027.

The good, the bad and the ugly from one of glam metal's definitive bands.

Texans love their cornbread dressing on Thanksgiving, but is it actually overrated? We surveyed listeners on their favorite holiday side dishes, and the results started a heated debate over what really belongs on the plate.

He says the band has "so many reasons to keep playing."

Halloween weekend in Lubbock saw a spike in shots-fired calls that left scanner monitors genuinely concerned about public safety.

Lubbock voters are showing up in record numbers despite all the campaign noise and political exhaustion that's wearing people down across the country.

Over a dozen show dates are now off the table. Here's why.

Fresh eggs, local meat, honey, leather goods, and antiques all in one place on County Road 7100. Open year-round, Saturdays and Sundays.

Halloween's barely over and the Christmas decorations are calling. Early setup means weeks of cozy movies and twinkling lights ahead.

The debate over automated license plate readers in Lubbock is heating up as community members push back against the surveillance cameras.

Cain says the "overwhelming" reaction to his planned farewell tour has him re-thinking his future.

It's not the update fans were hoping for.

The German hard rockers have shared details regarding their upcoming 'Love, Peace, & Rock ’N’ Roll' outing.

Robert Plant is bringing Saving Grace back on the road in 2027.

"You can't get rid of Aerosmith," the singer declared early into the show.

Art Alexakis tells UCR how they're celebrating more than 30 years of history and getting fans involved with the current 'Lucky 7' outing.

It was another star-filled night at the Hollywood Bowl.

Good things happen when rock stars join forces.

The band reports that singer Ian Gillan is currently hospitalized.

The second leg of the Canadian band's 50th anniversary reunion concerts was set to begin in November.

South Plains Mall is expanding with Premiere Plus, a massive 45,000-square-foot family entertainment center featuring bowling, a 7-D cinema, and arcades by summer 2027.

Lubbock's got a real gap when it comes to public restrooms, and it's hitting some folks harder than others.