You've proven to Apple you'll happily overpay for whatever they sell.  So they're going to keep pushing until you give them a reason to stop.

Here's the latest.  Apple has teamed with Philips on the, quote, "world's smartest light bulb," called Hue.  It goes on sale today, exclusive in Apple stores and it costs $59. For one light bulb. $59.

Now, granted, it's not a normal light bulb.  The Hue system works with your iPad or iPhone.  You can wirelessly control your light bulbs.  You can make them brighter or dim them.  They change colors for mood lighting like "sunset" or "beach scene."

And see?  You heard that, and now you kinda want them.  SHEEPLE!

To use the Hue system you have to buy the starter kit, which includes a wireless control center that plugs into your Internet router, plus three bulbs.  That costs $199 and, again, each additional bulb is $59.

Philips says these are special energy-efficient bulbs that last 15 years and consume one-fifth the energy of regular bulbs.  So maybe they'll pay for themselves?  Yeah, that's how you can justify them to your wife.


Here's a video that shows the Hue system in action: