If you’ve ever thought Lubbock needed a little more churro action, good news: your wish might be coming true. Churrito Loco is opening this Saturday at 11824 Indiana Ave in Lubbock--and it’s not just your average churro stand.

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What Is Churrito Loco? The Sweet-Savory Churro Craze

Churrito Loco is a California–founded franchise (born in 2017) that turns the humble churro into a full-on dessert and snack experience. Their menu includes:

  • Churro ice-cream sandwiches and cones

  • Churro funnel cakes

  • Filled churros (think dulce de leche, Nutella, cheesecake)

  • Savory options, including elotes (corn) on a cup or stick with all the toppings

READ MORE: Get Ready Lubbock, Thanksgiving Expenses Are Soaring In 2025

It’s the kind of place that makes you seriously consider giving up your diet just to treat yourself.

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Why Lubbock Needs This

Lubbock already knows how to do Mexican food--think tacos, tamales, and elote cups. But a dessert-first, churro-focused concept? That’s something a little more niche and very fun. Churrito Loco is the kind of place you can bring the kids, bring your sweet tooth, or bring a friend just for the experience.

READ MORE: Lubbock Shelter Urgently Needs 25 Turkeys for Thanksgiving

Plus, this could be a game-changer for late-night or weekend treat runs. Once it’s open, we might be living in a world where “just a churro” isn’t enough--and that’s okay by me.

So What’s Next for Lubbock?

If you’re ready to do some churro reconnaissance, head over to the grand-opening on Saturday. Churrito Loco may soon become one of your favorite stops in Lubbock.

Still want to stay in the loop? You can follow Churrito Loco’s Instagram--or just camp outside the place after work. Either way, churro season in Lubbock is about to level up.

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Gallery Credit: Landon King

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Gallery Credit: Landon King

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