Texas THC Debate: Hometown Hero's Witty Rebuttal To Dan Patrick

Lubbock-area hemp fans, listen up! Texas hemp company Hometown Hero is giving Lt. Gov. Dan Patrick a run for his money — literally — after his failed attempt to ban THC products in the Lone Star State. Check out their bold promotional move.

Why Hometown Hero is Fighting Back

When Patrick loudly condemned THC-infused hemp during his SB 3 press conference last month — even showcasing Hometown Hero’s “Cereal Bites” as an example — the company didn’t just sit quietly. Instead, they seized the moment, firing back with a tongue-in-cheek marketing campaign.

Their offer? A 20% discount on their “Dan’s Delight Bundle” using promo code "Dan's Delight" — a direct jab at the Lt. Gov's effort to strip THC from shelves. In their own words, “Dan Patrick’s pick” — sold boldly on their site with full transparency on THC/CBD content, backed by lab certificates.

SB 3 was Vetoed

The situation comes at a tense time in Austin politics. Governor Greg Abbott recently vetoed SB 3, calling instead for a more thoughtful THC regulation approach and convening a special session in July. Patrick, determined to uphold the ban, responded by denouncing Abbott’s move and vowing to maintain pressure during the upcoming session.

For Lubbock consumers watching from afar, the clash plays out as a high-stakes debate over small business freedoms, public health, and Texas values. Hometown Hero’s stunt puts their brand firmly on the side of regulation — and not prohibition — of hemp-derived products. Their David‑vs‑Goliath positioning, wrapped in humor represents a growing sentiment among industry stakeholders and Texans watching statewide policy battles unfold.

What’s Next?

Texas hemp businesses are now bracing for the special session on July 21 — aiming for a balanced framework akin to alcohol regulation: age limits, packaging standards, potency caps, and zoning restrictions. Hometown Hero is hoping their creative marketing and public stance shapes the narrative.

As Lubbock keeps its eyes on Austin’s legislative showdown, one thing is clear: cannabis‑adjacent commerce is staking its claim — with both hilarious promotions and political pressure.