See that lighted sign? The one that says "Open"? Yeah, it's really happening, taco fans!

After the former Hungry Howie's location shut its doors in 2019, the city has waited for the next chapter of the space at 7717 Milwaukee Avenue. Now, the future is here, and it's muy delicioso.

Tell me these don't look amazing!

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Cars are filling the drive-thru at the new Roberto's Taco Shop location, which we first told you about back in February. The chain, which is primarily based in Southern California and Nevada, announced two Lubbock locations. The location on Milwaukee Ave. is now in operation.

Image: Lance Ballance-Townsquare Media
Lance Ballance, Townsquare Media

The front windows appear to direct hungry Lubbockites to the drive-thru, which led me to believe that they dining room is not yet ready for showtime. The delay could also be explained by the idea that they may be continuing the process of staffing up, as several "Now Hiring" signs are prominently displayed, as well as posted on social media.

As stated, they still appear to be hiring for a variety of positions, which could be slowing the opening of the dining area and front doors.

In addition to the famous rolled tacos featured on Instagram above, you can enjoy a lauded carne asada burrito, which is a favorite in Flavortown, having been spotlighted by Food Network Star (and Smash Mouth cosplay enthusiast) Guy Fieri on his Guilty Pleasures program.

It's no secret that Lubbock has a multitude of outstanding taco shops and food trucks. Here's to the hope that Roberto's Taco Shop also carves out a long-term place on the South Plains culinary scene.

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