In the realm of horror, it’s much easier to make analog technology scary than digital. While we do find unexpected brilliance in movies like Unfriended, there’s something about physical media that lends itself better to creepy — the VHS of The Ring is so much more sinister than, say, a viral YouTube video, even though it would be much easier to curse people with the latter. Which brings us to Polaroid, the latest B-movie horror flick to take an old-fashioned piece of technology and make it scary — and it actually looks pretty creative.

I particularly like the bit in the trailer above when the doomed group of high schoolers start to figure out what’s going on, and one of them tries to burn one of their photographs. Far from ending the curse, it turns out if you attempt to damage a photo of yourself taken with the camera, that exact thing will happen to you while the photo retains its shape. You can kinda see it coming, but it’s still a horrifying sequence. Despite the fact that it’s pretty much the plot of a Goosebumps book, this one could be worth seeing.

Here’s the official synopsis:

From the producers of the THE RING and THE GRUDGE and based on the award-winning short by Lars Klevberg, comes the next iconic and bold new vision in horror: POLAROID. High school loner Bird Fitcher has no idea what dark secrets are tied to the Polaroid vintage camera she stumbles upon, but it doesn’t take long to discover that those who have their picture taken meet a tragic end.

Starring Kathryn Prescott, Mitch Pileggi, Grace Zabriskie, Tyler Young, Keenan Tracey, Samantha Logan, Priscilla Quintana, Madelaine Petsch, and Javier Botet, Polaroid opens August 25.

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