We just launched our brand new YouTube channel, and to celebrate we're letting 98.1 KOOL listeners subscribe to it for a shot at Cher tickets.

All you have to do is subscribe to our new YouTube channel and you're automatically in the running for a pair of tickets to see Cher when she performs at the United Supermarkets Arena November 9. Keep in mind: this is a 98.1 KOOL-exclusive contest, which means you're only competing against fellow listeners.

Landon King will announce a winner during his morning show Thursday, Nov. 6.

This could be your last chance to see Cher in Lubbock, so don't miss out. The show will definitely be one for the history books!

Enter to win now by either clicking on the 'Subscribe' link in my awesome video above, or by clicking on the big button below. Good luck!

*Please make sure your YouTube subscriptions are public so we can see that you're subscribed!