Characters are killed off on TV shows and in movie franchises all the time. But have you ever heard of it happening in a commercial? You have now.
Priceline.com has killed off William Shatner's character, the Priceline Negotiator, as part of a new re-branding strategy. But at least he goes out in a blaze of glory. Or, if you want to get technical, an exploding bus.
In a recent interview, William Shatner pulled no punches, calling "Star Wars" derivative of "Star Trek" and saying the only thing it had over "Trek" was the advanced special effects. See the interview on the next page!