Businessman Buys Bankersmith, Texas and Renames it ‘Bikinis’
Doug Guller is the founder and CEO of ATX Brands. One of his business ventures is a place in San Antonio called Bikinis Sports Bar & Grill. In an effort to promote his bar, he just bought a tiny Texas town and renamed it 'Bikinis, Texas'.
Guller calls his chain of restaurants 'breastraunts'. Which is awesome.
In a press release, he says: "Bikinis, TX will be a world class destination and I am thrilled to expand the Bikinis brand to include town ownership. There can’t be a better way to put Bikinis on the map…Literally.”
By the way, Guller purchased Bankersmith through Craiglist, and hopes to start throwing events in the town by fall.
Road trip anyone?