Doug Guller is the founder and CEO of ATX Brands. One of his business ventures is a place in San Antonio called Bikinis Sports Bar & Grill. In an effort to promote his bar, he just bought a tiny Texas town and renamed it 'Bikinis, Texas'.

Guller calls his chain of restaurants 'breastraunts'. Which is awesome.

In a press release, he says: "Bikinis, TX will be a world class destination and I am thrilled to expand the Bikinis brand to include town ownership. There can’t be a better way to put Bikinis on the map…Literally.”

By the way, Guller purchased Bankersmith through Craiglist, and hopes to start throwing events in the town by fall.

Road trip anyone?

(HuffingtonPost.com)

Make sure to check out the official Bikinis Facebook page. And guys should click this link. You're welcome.