Another cool bit of news I received today through a press release:

May 15, 2013 (Austin, TX) –  Some camo is for blending in.  Some is for standing out.   Texans can stand out on the roads and show their support of military veterans with new Green Camo official Texas license plates available starting today at

My Plates donates 10% of the plate price to Carry the Load.

Carry the Load is a non-profit organization whose mission is to bring meaning to Memorial Day by honoring the sacrifices made by members of the military, law enforcement officers, firefighters and their families while serving our country and communities, especially those who have died or were wounded while carrying the load for their fellow Americans.

“I am honored to be part of the Carry The Load movement in Austin and am excited that Texans will have the opportunity to support this worthwhile cause year round,” said First Lady Anita Perry.

Governor Rick Perry says, “From helping veterans, to fighting cancer, to supporting your favorite university, it’s good that Texans have the opportunity to tailor their license plates to match their favorite cause.”

Carry the Load Austin event host, Vol Montgomery, says, “Carry the Load started as a way to remind people of the significance of a single day, Memorial Day.  The Green Camo Texas license plate can be an everyday reminder of that day and the service and sacrifice it represents.”

Carry the Load Austin helps people celebrate a meaningful Memorial Day by conducting a 20.13 mile event that honors veterans and active duty service members, law enforcement officers, firefighters and their families.  Click here to learn about this year’s event in Austin.  Click here to see a video from last year’s event in Dallas.

Through event participation and sponsorship, Carry the Load Austin raises money to support local charities in Texas that support Texas veterans and their families.  This year’s recipients are: Serve Who Serve, The Comfort Crew for Military Kids, Folds of Honor Foundation, and Heroes on the Water.

As part of the launch of the Green Camo plate, on Memorial Day, Monday, May 27, My Plates will donate $10 of every plate sold (not just Green Camo) to Carry the Load.

Also, coming in June, watch for the Pink Camo plate that also benefits Carry the Load:

Since November 2009, Texans have purchased more than 145,000 My Plates, putting more than $16.5M in the general revenue fund, which helps pay for services for all Texans.

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