Lubbock-Area Man Could Join Cal Ripken, Jr. in the
Energizer Keep Going® Hall of Fame

ST. LOUIS (March 11, 2011) – It’s not often that a community is fortunate enough to have a citizen with the energy and determination to make a positive difference, but the Lubbock, Texas area is just that lucky. Reid Layton of Seminole, Texas is being honored for his unstoppable energy and for his commitment to making a positive impact. In January, baseball Hall of Famer Cal Ripken, Jr. and Energizer began a national search for the next member of the Energizer Keep Going® Hall of Fame, a program dedicated to celebrating everyday people who possess the same persevering spirit as the Energizer Bunny® and use that determination to make a difference. From all of the submissions received, Layton’s nomination rose to the top. He is now one of 100 Semifinalists in the running to become the 2011 Inductee into the Energizer Keep Going® Hall of Fame.

Born with aortic stenosis, a condition affecting the aortic valve, Reid Layton’s parents didn’t know if he would see his first birthday. However, despite several surgeries and many ups and downs, Reid showed great determination and perseverance. For the past three years, he has been the varsity kicker on his high school football team. In addition, Reid has been serving as a spokesman for the American Heart Association (AHA) for 15 years and has done T.V. commercials, talk shows and been the grand marshal at several AHA events.

Everyone has the power to make a positive impact, so the Energizer Keep Going® Hall of Fame was created to honor unstoppable people making a difference, like Layton, in the hope that their stories will inspire others to do the same. Baseball’s Ironman, Cal Ripken, Jr., who holds the record for the most-consecutive games ever played (2,632), was the inaugural inductee in 2006. In January, Ripken and Energizer launched the sixth annual search for everyday people doing extraordinary things. Nominations poured in with inspirational stories of friends, family members, neighbors, teachers and coworkers who greet every day with a spirit of optimism and determination, all while making the world a better place to live.

“We’re always so inspired by stories of people who live with the spirit of the Energizer Bunny® and then use that energy to make the world a better place” said Jim Olsen, Vice President of Marketing for Energizer North America. “We’re thrilled with this year’s 100 Semifinalists, who truly embody that spirit and turn it into something positive for their communities. Now That’s Positivenergy

Layton now moves on to the second round of judging, during which judges will narrow the 100 Semifinalists down to a pool of nine Finalists. Energizer Bunny® Facebook fans will have the opportunity to select the 10th Finalist by voting for their favorite Semifinalist on beginning March 17, 2011 and ending March 25, 2011. Each of the 10 Finalists will receive a $1,000 donation to a charity of his or her choice.

And the Inductee Is …

Then, it’s up to America to determine the 2011 Inductee by voting for their favorite of the 10 Finalists at Voting begins April 4, 2011 and extends through May 14, 2011. Each Finalist vote will trigger a $1.00 donation from Energizer to the Cal Ripken, Sr. Foundation, up to $10,000. The donations will help connect kids in distressed communities with mentors, giving them the opportunity to learn life's critical lessons while having fun on the fields and off the streets. Now That’s Positivenergy

The 2011 Inductee will receive a $10,000 cash prize plus a $5,000 donation to his or her favorite charity. That person will also be formally honored at an induction ceremony with Cal Ripken, Jr. in June at the Energizer Keep Going® Hall of Fame in St. Louis, Mo.

To read more about the Energizer Keep Going® Hall of Fame, past honorees and current Semifinalists, visit or

About Energizer

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., is one of the world’s largest manufacturers of primary batteries, portable battery-powered devices, and portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Ultimate Lithium; Energizer® Advanced Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® Energi To Go® chargers for rechargeable portable devices; charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit,

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