You never think Lubbock needs another hotel until it absolutely does.

Even with new hotels opening up, the popular Airbnb service and other options for travelers, there are still times when no one can get a room anywhere. And those times are football season, Texas Tech graduation and really big concerts, generally speaking.

Lubbock will have a new option soon. ALoft (2901 Iola) is opening in Lubbock's West End, behind the Nike store this summer, according to our friends at Lubbock in the Loop.

The 5-floor hotel promises to be a different type of hotel experience, one with a social meeting area with pool tables, live music at their XYZ bar, and an indoor climate-controlled splash pool, and many other amenities.

Here's what construction looked like when we swung by recently.

Aloft Hotel in Lubbock, Texas


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