In a new study out of Hertfordshire University in England, researchers confirmed what we all kinda knew…people can't really tell the difference between expensive wine and cheap wine.

In the study, only 53% of people could tell the difference between a high-priced white wine and a cheap one. And for red wine, it was LESS than half. Only 47% could pick out the expensive one.

That means, more often than not, people assume a red wine is expensive when it's really the $3 swill.

Richard Wiseman is a psychologist who led the study. He says, quote, "You fool yourself into thinking you would be able to tell the difference, but most people simply can't."

There have been several experiments in the past that have shown the main factor in whether or not we like a wine is the price.

In one great experiment, a researcher took a bottle of $10 wine and poured some into a bottle of a brand that goes for $50. Then he served people wine from the original $10 bottle and from the $50 bottle.

Even though it was the exact same wine, every single person said they preferred the wine from the $50 bottle.


So, next time you have a big dinner party...serve some MD 20/20. Nobody can resist the flavorful bouquet of Mad Dog!