TCU AD Doubles Down That They Don’t Want Red Raiders in Fort Worth
Early this week, I wrote about an interaction on Twitter where the official TCU Twitter handle claimed that TCU was THE University of Fort Worth. The tweet was met with immense criticism from Texas Tech fans who argued that if TCU was the premier university of Fort Worth, then you wouldn't need a special promotion to "Keep the Stadium Purple" when Texas Tech played there.
Fast forward several days and the discourse is ongoing. TCU and Fort Worth keep poking the bear that is the Texas Tech fanbase.
First, it was the City of Fort Worth that responded to the original tweet from TCU with "Go Frogs!" I get that the city that houses the university would want to back it up, but I'm guessing a similar amount of alumni from both Texas Tech and TCU live in Fort Worth.
Why choose sides?
Then, whoever was making the signs at Big 12 Media Days labeled Fort Worth as “Forth Worth,” and Red Raiders used that to fuel the fire all week. Here's the misspelled sign:
Things had finally gotten quiet when notorious Twitter user TTRedRaider1983 tweeted this at TCU Athletics Director Jeremiah Donati: "Tech sells single game tickets to all their home games with no special packages. Why can't you?"
That's a simple question.
Texas Tech even had their own shot as you can see below, saying: "Single-game tickets will go on sale Monday (and we promise you can buy tickets to 7 games)"
Touche, Texas Tech Athletics social media team, touche.
The original tweet really wasn't much to kick off a firestorm until, as you can see above, Donati replied: "Quite aware thanks. Expect it for hoops tickets too."
So not only can TCU and Texas Tech fans not buy single-game tickets to Texas Tech football games in Fort Worth, they'll no longer be able to do so in basketball and I'm sure baseball, too.
The argument from TCU fans is that they don't want the rabble-rousing Lubbock trash in Fort Worth. That's dumb. You're wasting money that could be going directly to your university. Instead, Texas Tech fans will just buy third-party tickets from Seat Geek or something similar.
If anything, this has insured that more Texas Tech fans will be in attendance.
Good marketing, I guess? The truth is that the plan has potentially backfired on TCU much as it backfired on Texas when Austinites claimed their AD was playing 3D chess while Red Raiders bought out half of the Frank Erwin Center and beat the Longhorns in Austin.
People let Donati know what they thought about the move:
There were also plenty of other comments and GIFs of Charmin toilet paper and Kobe Bryant calling his opponent SOFT.
As I mentioned earlier, the move from TCU is not about blocking single-game ticket sales. It'll still be easy to get the tickets from the other sites. The real issue here is that TCU is legitimately worried that Texas Tech fans own their stadiums and arenas.
The Texas Tech basketball game in Fort Worth last year sounded like a Texas Tech home game, but TCU won anyway. I guess the damage that day wasn't on the scoreboard, but on the psyche of Donati and the athletic department.
I've also heard TCU fans react to the news by saying that the Texas Tech fanbase sounds like this: "please! help me, I really don't want to have to drive to the hellhole that is Lubbock to see my team play!" Texas Tech is coming off its worst decade in program history, and last year filled 86 percent of Jones Stadium on average. TCU filled 87 percent on average.
Texas Tech's number in 2009, the year they were coming off the best decade in program history, was 82 percent of capacity. The Red Raiders have improved attendance through mediocrity. Imagine the stadium if the team is good.
In 2016, the Red Raiders showed up to a tune of 96 percent capacity at home games to see a 5-7 Patrick Mahomes-led team. They also sold out the stadium in Fort Worth. In 2018, Texas Tech sold out Amon G. Carter Stadium, the highest attended game of that season for TCU.
I'm not arguing that Texas Tech has better ticket sales or attendance than TCU, but it's obvious that if you look down the line that TCU has great attendance when Texas Tech is in town.
And they want to stop that?
In an era where everything hangs in the balance with realignment and schools are trying to position themselves to be as strong as possible, TCU's Donati sent an SOS message to the world: Texas Tech travels better, buys more, and cheers louder than TCU.
Thanks for the endorsement, TCU. We'll remember you when you fade back into obscurity.
National writers might finally understand that just because the university is in the DFW, that doesn't mean it gives you the market.