Diet Coke Has Passed Pepsi to Become the Second Most Popular Soda
Coke is still untouchable at number one. But Pepsi was NOT the second-most popular soda in the country. It lost out to Diet Coke.
Coca-Cola Classic had a 17% market share. Diet Coke had a 9.9% market share and Pepsi slipped down to third with a 9.5% market share.
The rest of the top 10 goes: Mountain Dew, Dr. Pepper, Sprite, Diet Pepsi, Diet Mountain Dew, Diet Dr. Pepper and Fanta.
The 11th most popular was Coke Zero.
Pepsi is still the number two COMPANY behind Coca-Cola, just not the number two soda. Coke has a 42% market share overall, PepsiCo has 29.3%. Dr. Pepper-Snapple is in a distant third place with a 16.7% share.
The rest of the top 10 are Cott, which makes RC Cola, National Beverage which makes Faygo and Shasta, Hansen Natural, Red Bull, Big Red, Rockstar and then a bunch of small private label companies.